Does Size Matter?

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Does Size Matter?

Does Size Matter?


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There’s been MUCH debate about this – when it comes to marketing I have to say that size does matter – in the form of many numbers, be it:

  • advertising spend
  • budget
  • amount of hours per day working
  • people on your list
  • sales
  • amount of week’s holiday you get
  • how big is your team
  • income
  • profit
  • cost per sale
  • etc
  • etc

There are so many when it comes to your business – and the reason it matters is because of comparison. 


Unfortunately many of us fall into the temptation of comparing ourselves against others, but in reality we should only be interested and focused on comparing to our previous results, and how it relates to our goals.


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